- Incorporating both what you intended and the accidental additions of what you didn’t intend is what makes creative work magical
- The intentional + the unintentional
- Keeps it from being boring and limited by your upfront foresight
Original video by D&AD - Creative Advertising, Design and Digital:
Brian Collins says the opposite of courage isn’t cowardice, it’s conformity. Here, the co-founder of COLLINS shows us how having too much structure can kill the magic, through anecdotes from his working life.
This talk took place as part of D&AD’s Still Learning Live event, which took place in London in September 2022.
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